It was already out there, but now it’s definitely happening: the Peugeot Group (PSA) and the Fiat-Chrysler Automobiles group (FCA) will merge. The merged company will become the fourth largest car manufacturer in the world. This comes to no surprise as their combined portfolio consists of the following brands: Abarth, Alfa Romeo, Citroen, Chrysler, Dodge, DS, Fiat, Fiat Professional, Free2Move, Jeep, Lancia, Maserati, Mopar, Opel, Ram, SRT and Vauxhall – quite the list.
Beneficial for the new company will be its market: FCA is large in northern America, where PSA is small, but PSA is large in Europe, the Middle East and Africa, where FCA is small again. In these markets both companies will complement each other. Both companies will also focus on entering the Asian car market. One of the ways they want to do so, is by developing shared platforms. These shared platforms will save the company a lot of money and resources. The plan is to invest these savings into a more sustainable future and with knowledge of both companies combined, we will hopefully see many new all-electric vehicles and innovation soon!
Fun fact: FCA headquarters is located in the Netherlands and the new headquarters of the company will also be in the Netherlands.